Skip to main content
Investment essentials course

Finally Understand The Stock Market

Investment Essentials: Learn confident, jargon-free investing. Master market basics and long-term planning.

Investment course preview video showing a man analyzing stock charts
Is it for you?

You’re Not Alone—Here’s Why Investing Feels Complicated

Most people feel overwhelmed by the idea of investing. There’s too much noise, too many conflicting opinions, and not enough clarity. That’s why we created the Investment Essentials course.

To simplify what matters, remove the pressure, and give you a clear path to move forward with confidence.

Curved arrowIs this you?
checkmark icon
You’re ready to invest, but don’t know where to begin.
checkmark icon
You’ve tried to learn before, but it never really clicked.
checkmark icon
You want to stop guessing and start investing with confidence.
checkmark icon
You care about doing this the right way, without the hype.
Module Showcase
A Clear Path To
Confident Investing
Each module in Investment Essentials is designed to remove confusion and build real confidence, without pressure or complexity. Whether you're just starting or looking to reset your understanding, these lessons will help you invest with clarity and purpose.

The Basics of Investing

Set a clear vision for your financial future. Define your goals, manage your expectations, and chart a path that supports your long-term life trajectory.

The Building Blocks of Investing

Understand the foundational steps every investor should take. Build habits that help your efforts compound over time.

The Killer Mistakes of Investing

Set a clear vision for your financial future. Define your goals, manage your expectations, and chart a path that supports your long-term life trajectory.

The Rules of Investing

Discover the timeless rules that keep you grounded through market ups and downs. When followed, they protect you from hype and help you stay focused on what works.

Key Questions for Healthy Investing

You don’t need to master every financial product—just learn the right questions to ask. This module simplifies decision-making and helps you stay in control.

Your Plan for Investing

Pull everything together into a personalized plan. With financial literacy and a clear framework, you’ll be ready to invest with purpose and confidence.

The big picture

Why I Built This Course

"I've spent over 45 years in the investment world, and if there's one thing I've learned, it's that most people aren't given the tools—or the confidence—to invest well. Too often, financial advice feels overwhelming, filled with jargon, or designed to sell you something. That's why I built this course.

Investment Essentials is here to help you understand how the stock market really works—without pressure, shame, or complexity. It's designed for people like you: people who want to make smart decisions, feel more in control, and build a financial future that aligns with their life.

I hope this course gives you the clarity and encouragement you need to take that next step. You don't have to be perfect. You just have to start."

Fred Martin, Founder & CEO
Pricing plan

Invest With Confidence, Starting Today!

You don't need to be perfect. You don't need a finance degree. You just need the right guidance to get started. Investment Essentials gives you a clear path forward; on your terms, at your pace, with support you can trust.

The plan Includes:

Lifetime access to all course modules

Downloadable worksheets and tools

Bonus lessons and real-world examples

A clear, step-by-step roadmap to build your investment confidence

Principles you can return to again and again, no matter where life takes you

$39

One-time payment • Lifetime access

6 comprehensive modules

Self-paced learning

Nonprofit guarantee

Note: We charge for this course to sustain our mission of empowering 20 million people to change their financial behavior. Every dollar is reinvested into Objective Measure.

Need Help ?
Frequently
Asked Questions





Loading testimonials...

You Don't Need to Be Perfect. You Just Need to Begin.

Start building your confidence, clarity, and long-term investment plan—on your terms, and at your own pace.
Get Lifetime access
iPhone showing financial health app