We Exist To Change
Financial Behaviors
Objective Measure was created to help people feel confident and in control of their financial lives.
Because We are actually different
You deserve guidance that's built for your life, not for someone else's bottom line. At Objective Measure, everything we create is designed to help you feel more confident, more in control, and clearer about what matters.
We're not here to sell you anything. We're here to help you change your relationship with money—gently, honestly, and at your own pace.
Principles
You should never have to question the motive behind the advice you get. That's why we're a nonprofit—free from product pitches or sales pressure. We provide tools and guidance to help you make decisions on your terms.No sales pitch No shame Just education designed to empower
- No sales pitch
- No share bias
- Education designed to empower
You don't need trends. You need principles that work in the real world. Our resources are shaped by over five decades of investment experience—and built to support people like you, not financial insiders.Clear, not complex Real-world, not theoretical Backed by experts who've seen it all
- Clear, not complex
- Practical, not theoretical
- Built by experts
You deserve to know where your advice comes from—and why it exists. Because we're funded by people who believe in this mission, not by selling products, our only agenda is your progress.No hidden motives Mission first, always Built to serve, not to sell
- No hidden motives
- Measure first, always
- Built to serve, not to sell
The Resources We've Built to Help You Grow
Objective Measure offers honest, pressure-free resources, grounded in decades of experience, designed by our nonprofit for your steady, real-life financial progress.
Essentials Course
Investment Essentials is a self-paced course that teaches everyday people how the stock market works, without the jargon, hype, or hidden agenda. Learn the timeless principles that drive long-term success and gain the confidence to invest with clarity.
Explore the course
The Able App
The Able app gives you a clear, personalized view of your financial health, along with expert-informed insights to help you make confident decisions. Designed for everyday earners, it brings your full financial life into one place with guidance you can trust.
Get the app
Financial Insights
From blog content to newsletters and live events, we're constantly creating relevant, real-world education from some of the brightest minds in finance. All curated to help you grow in confidence and capability every step of the way.
Read the articlesMeet The Leadership Team
